WiseBite
Independent food intelligence.
We monitor the packaged food industry — additives, ingredients, reformulations — and turn what we find into data consumers can actually use.
Not marketing claims. Evidence.
We watch the industry, not just the shelf
The packaged food industry moves slowly on health, and quietly when it does move. We track those changes — new formulations, ingredient swaps, additives quietly phased out or introduced — using data from multiple sources, including mayii, our own scanning app. When something changes, we're already watching.
Consumers are our north star
Everything we build serves one commitment: transparency. You shouldn't need a chemistry degree to know what's in your food, or trust that a company's health claims are anything more than marketing. We exist so you don't have to take anyone's word for it.
The promise: we don't get influenced. We influence.
When we engage with brands and manufacturers, it only ever goes one way — no company pays for a better score, a better mention, or a quieter one. Our job is to tell them plainly what's holding their product back, and what a better version could look like. Your health shouldn't be traded for shelf life. A little less salt, sugar, or saturated fat has never hurt anyone.
In the real world
Know a school that wants to teach kids what's actually in their favorite snacks? Running an event and want something more interesting than small talk? We'll bring the data — you'll probably never look at a soft drink the same way again.