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Independent food scoring

Life's too short for mystery ingredients.

That 'healthy' snack you just bought? We scanned it. You might want to sit down.

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App Store
Coming Soon
Google Play
WiseBite product scan preview

How it works

Three steps from barcode to a straight answer — no label-law degree required.

01

Scan it

Point your phone at the barcode. Or the ingredient list if the barcode is being shy. Either works.

WiseBite scanning a product barcode
WiseBite additive breakdown with plain-English notes
02

We break it down

Every gum, every -ate, every shiny additive laid bare. With a one-liner that tells you exactly why it matters — and whether you should care.

03

You get the verdict

Hard Pass. Sketchy Mess. Decent Pick. Top Pick. A score, a straight-talking label, and occasionally a small roast. Because you deserve honesty, not a hug.

WiseBite verdict and score summary

Some additives approved in Australia aren't approved everywhere.

We flag every single one. Not to scare you. Just so you know.

See how we score
WiseBite personalised AI insights for your goals and diet

Then AI makes it about you.

The score is objective. The insight is personal. WiseBite's AI looks at what the scoring engine found, then tells you what it actually means for your goals, your diet, your body. Because a high-sodium snack hits differently if you're watching your blood pressure.

Personalised to your goalsAdapts to your dietPlain English, always

A few things we'll never do.

  • Take money from food brands to influence your score.

  • Pretend science is simple when it isn't.

  • Stop being occasionally sarcastic about a 14-ingredient 'natural' granola bar.